Privacy Policy - em.Tree（エムツリー）

Plivacy Policy

em.Tree (hereinafter referred to as “the Company”) is committed to protecting personal information.
We have established the following privacy policy regarding the handling of personal information.

1. Personal Information

“Personal Information” refers to information as defined by the Personal Information Protection Act, which includes information about a living individual that can identify the specific person through details such as name, date of birth, address, phone number, contact information, or other descriptions. It also includes data such as facial features, fingerprints, voiceprints, or health insurance identification numbers that can identify a specific individual when used alone (referred to as “Personally Identifiable Information”).

2. Methods of Collecting Personal Information

We may ask users to provide personal information such as their name, date of birth, address, phone number, email address, bank account number, credit card number, or driver’s license number when they register for our services. Additionally, we may collect transaction records or payment information containing users’ personal information from our partners (including information providers, advertisers, advertisement distributors, etc., hereinafter referred to as “Partners”).

3. Purposes of Collecting and Using Personal Information

We collect and use personal information for the following purposes:

To provide and operate our services.
To respond to user inquiries, including identity verification.
To send emails about new features, updates, campaigns, and other services provided by us.
To contact users when necessary, such as for maintenance or important notices.
To identify users who violate our terms of service or attempt to use our services for fraudulent or improper purposes and to refuse their use.
To allow users to view, modify, or delete their registered information or check their usage status.
To charge users for paid services.
For purposes related to the above purposes.

4. Changes to the Purpose of Use

We may change the purpose of use of personal information within a reasonable range if it is deemed to have a reasonable connection with the original purpose. If the purpose is changed, we will notify users or publicly announce it on this website using a method prescribed by us.

5. Provision of Personal Information to Third Parties

We do not provide personal information to third parties without prior consent from the user, except in the following cases as permitted by the Personal Information Protection Act or other laws:

When necessary to protect a person’s life, body, or property and it is difficult to obtain the user’s consent.
When it is especially necessary to improve public health or promote the sound growth of children, and it is difficult to obtain the user’s consent.
When it is necessary to cooperate with government agencies or local authorities in executing their legally prescribed duties, and obtaining the user’s consent may hinder the execution of those duties.
When the following items have been announced or published in advance, and we have notified the Personal Information Protection Commission:
1. The inclusion of provision to third parties in the purposes of use.
2. The data items to be provided to third parties.
3. The means or method of provision to third parties.
4. The ability for users to request a stop to the provision of their personal information to third parties.
5. The method for accepting user requests.

In the following cases, the recipient of the information is not considered a third party:

When we outsource all or part of the handling of personal information within the scope necessary to achieve the purpose of use.
When personal information is provided as part of a business succession through mergers or other reasons.
When personal information is jointly used with specific entities, and the user is notified in advance or the information is made easily accessible.

6.Disclosure of Personal Information

Upon receiving a request from a user for the disclosure of their personal information, we will disclose it to the user without delay. However, if the disclosure falls under any of the following cases, we may partially or fully withhold the information and will notify the user if we decide not to disclose it. A fee of ¥1,000 will be charged per disclosure request.

If disclosure is likely to harm the life, body, property, or other rights or interests of the user or a third party.
If disclosure is likely to significantly hinder the proper execution of our business.
If disclosure would violate other laws or regulations.

Information other than personal information, such as historical or characteristic information, will not be disclosed in principle.

7. Correction and Deletion of Personal Information

If a user believes their personal information held by us is incorrect, they may request correction, addition, or deletion (“Correction, etc.”) of the information following our prescribed procedures. If we determine that it is necessary to respond to the request, we will promptly make the corrections. Once corrections are made or a decision is made not to make corrections, we will notify the user without delay.

8. Suspension of Use of Personal Information

If a user requests the suspension or deletion (“Suspension, etc.”) of their personal information on the grounds that it is being handled beyond the scope of its intended use or was obtained through improper means, we will conduct the necessary investigation promptly. Based on the investigation results, if we deem the request necessary, we will promptly suspend or delete the personal information and notify the user.

If suspension or deletion is difficult due to high costs or other reasons, we will take alternative measures to protect the user’s rights and interests.

9. Changes to the Privacy Policy

The content of this policy may be changed without prior notice to the user, except as otherwise provided by law or this policy. Unless otherwise specified by us, the revised Privacy Policy will take effect upon publication on this website.

10. Contact Information

For inquiries regarding this policy, please contact us via the following inquiry form:

Inquiry Form